Break-out Session: Business & Value

Photo: Arne Hyckenberg

First up was a panel discussion between different Technia business area managers who addressed the nuts and bolts of the day’s overall theme: ‘Revolutionizing the way products go to market,’ and what Technia is doing to facilitate this.

The panel members included: Håkan Gustavsson, Director Consumer & Life Sciences, Hannu Hakkarainen, Director Telecom, Electronics & Construction, Henrik Edholm, Director Industrial, Jan Thunqvist, Director Partners & Product Development, and Rade Zrilic, CEO Technia Inc and Director, Consumer US.

Susan Olivier from Dassault Systèmes shared her company’s strategy for increasing speed in the consumer goods and retail sectors.

Mimura Akira of NS Solutions, Technia’s first Asian partner, discussed the problem of implementing plug and play PLM systems in Japan as most big companies develop their own with their IT departments.

Nevertheless NS Solutions together with Technia were successful in implementing the TVC and Apparel Optimizer package at DOME, the official Japanese licensee of US athletic performance brand, Under Armour.

“We are confident that Technia with their world class Apparel PLM experts and proven solutions is the right choice for us,” said Akira.

In the next session, Mark Harrop, an independent consultant on PLM in the apparel industry. discussed the complexity of the fashion industry and PLM.

“Many PLM solutions have their roots in the aerospace and automotive industries – but it takes seven years to build and airplane, as opposed to seven weeks for an item of clothing,” said Harrop.

This was followed by a Dassault Systèmes session about using virtual tools to optimize the retail environment presented by Marc Truffault.